Strategic Communications Portfolio
“Caitlin stepped up and helped our organization at a critical time —
by filling in for social media, communications, and fundraising work while our staff was away on family leave. She rapidly got up to speed on our organization’s needs and processes and delivered outstanding work in her short time with us. Caitlin even managed to leave us with resources and suggestions for improving our communications and fundraising strategies. As the director of a small nonprofit, I appreciated Caitlin’s willingness to take on many of the wide-ranging tasks essential to keeping our operations going. Best of all, Caitlin’s passion for our place-based mission was obvious throughout her work.”
Marine Park Alliance | Integrated Communications
Interim communications lead during Executive Director leave; developed year-end campaign strategy, messaging, supporter engagement, volunteer communications, and campaign collateral.
Year-end appeal postcard, with two front options. Copywriting and design in Canva.
Fundraising Volunteer Toolkit, including guidelines and samples for crafting email, social media, and text communications to donors and other supporters.
Sonde Health | Explainer video for release of Sonde One app
Sonde Health (biotech) created an app to detect respiratory illness like COVID-19 from voice samples. Conceived and fully produced video explaining how the Sonde One app works.
Sonde One video. Concept, script, graphics, editing, voiceover performance, and recording.
The Naturals LGBTQ+ Crime Drama Series | Integrated Communications & Narrative Storytelling
Designed and led grassroots campaign to build audience and crowdfund $16K in 30 days for indie crime drama series centered on LGBTQ+ lead.
The Naturals teaser trailer. Writing, producing, editing.